TOWARDS AN IMPROVED ENVIRONMENTAL REPORTING STRUCTURE FOR COMPANIES IN FOOD AND AGRIBUSINESS CHAINS

The present paper focuses on the perceived quality of information exchange between government and business (G2B) in the field of environmental reporting in the Dutch agrifood industry. It seems most important for environmental performance enhancement (a concept that includes the quality of information given to stakeholders in our view) that companies are entangled in a network of intermediary institutions (branch organizations, covenants, existence of chain leaders etc.). It seems that that these mediating institutions are very instrumental in translating the governmental message to the companies. The companies choose the (related to the development of internal care) improvement of electronic reporting as the most promising innovation for the G2B communication. This shows that the companies still have a long way to go towards chain oriented care systems.