Towards becoming a service-dominant enterprise : an actor engagement perspective
Hsin-Hui Chou, Chao-Chin Huang, Pei-Yun Tu
| Year of publication: |
2023
|
|---|---|
| Authors: | Chou, Hsin-Hui ; Huang, Chao-Chin ; Tu, Pei-Yun |
| Subject: | Actor engagement | Case study | Non-human | Resource integration | Service-dominant logic (SDL) | Value co-creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-023-00532-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333845