Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Sihem Ben Saad and Fatma Choura
| Year of publication: |
2023
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|---|---|
| Authors: | Ben Saad, Sihem ; Choura, Fatma |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 3, p. 858-903
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| Subject: | Artificial intelligence | Augmented reality | Digital technologies | Digital transformation | E-commerce | Gender | Innovation | Online impulse buying | Perceived enjoyment | Perceived risk | Virtual recommendation agent (VRA) | Online-Handel | Online retailing | Electronic Commerce | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Virtuelle Realität | Virtual reality | Personalisierung | Personalization | Verkaufspersonal | Salespeople | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2021-0892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226022