Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi; Andrea Lucarelli; Cecilia Pasquinelli
| Year of publication: |
2013
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|---|---|
| Authors: | Giovanardi, Massimo ; Lucarelli, Andrea ; Pasquinelli, Cecilia |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 13.2013, 3, p. 365-383
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184402