Towards building project‐stakeholder commitment : Case study – citizenship projects in Uganda

Purpose – The purpose of this paper is to examine the effect of project communication on project‐stakeholder commitment. Earlier studies have emphasized the significant influence of project‐stakeholder commitment to project success; and to date, lack of stakeholder commitment is still listed as a key cause of project failure. In an effort to improve project stakeholder commitment, the paper investigated project communication as a key antecedent of project‐stakeholder commitment. Design/methodology/approach – The study adopted a cross sectional study design and results were drawn from a sample of 92 citizenship projects conducted by 16 commercial banks in Uganda. Data collection was based on a specific type of project in order to obtain context‐specific responses. Findings – The results obtained after running a hierarchical regression indicated that intra‐project communication and extra‐project communication had a positive combined predictive potential of project‐stakeholder commitment with a Beta coefficient of 0.54. It was recommended that project management should create an atmosphere for effective project communication as one of the primary means of ensuring commitment of various project‐stakeholder commitment. Originality/value – This is the first paper to document the effect of project communication on stakeholder commitment in Uganda. Many people in projects in Uganda have lacked commitment to projects due to inadequate information, attributable to gaps in the communication system. The results indicate that project communication has implications for project commitment.