Towards effective online review systems in Chinese context : a cross-cultural empircal study
Hui Fang; Jie Zhang; Yang Bao; Qinghua Zhu
| Year of publication: |
2013
|
|---|---|
| Authors: | Fang, Hui ; Zhang, Jie ; Bao, Yang ; Zhu, Qinghua |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 3, p. 208-220
|
| Subject: | Online review system | Electronic commerce | National culture difference | Cross-cultural study | Empirical analysis | Electronic Commerce | E-commerce | China | Online-Handel | Online retailing | Nationalkultur | National culture | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504874