Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu
| Year of publication: |
2023
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|---|---|
| Authors: | Han, Qiwei ; Lucas, Carolina ; Aguiar, Emila ; Macedo, Patrícia ; Wu, Zhenze |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1701-1730
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| Subject: | Data monetization | Data privacy | Deep learning | Digital marketing | Federated learning | Hyperbolic embeddings | Datenschutz | Data protection | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Social Web | Social web | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-023-09713-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383115