Towards social media usage for promotional activities in Tanzanian pension schemes : a factor scores regression analysis of perceived factors
Juma James Masele and Gerald Bernard Magova
| Year of publication: |
2017
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|---|---|
| Authors: | Masele, Juma James ; Magova, Gerald Bernard |
| Published in: |
Business management review : journal of the University of Dar es Salaam Business School. - Dar es Salaam : University of Dar es Salaam Business School, ISSN 2546-213X, ZDB-ID 2905796-6. - Vol. 20.2017, 1, p. 38-52
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| Subject: | Promotion Activities | Pension Schemes | Social Media | Social Media Usage | Social Security | Organisation | Perceived Factors | Tanzania | Social Web | Social web | Tansania | Gesetzliche Rentenversicherung | Public pension system | Online-Marketing | Internet marketing | Soziale Sicherheit | Social security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/3273 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012051121