Type of publication: Article
Type of publication (narrower categories): Congress Report
Plagens, Brett, Rugimbana, Robert, & Silver, Jonathan D. (2008) Toy stories : the strategic use of narratives in the branding of traditional toys. In Australian and New Zealand Marketing Academy Conference, 1-3 December 2008, Olympic Park, Sydney.
QUT Business School; School of Advertising, Marketing and Public Relations
Persistent link: https://www.econbiz.de/10009438053