TQM at car dealerships with better sales performance : a multiple case study
Year of publication: |
2020
|
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Authors: | Souza, Marcelo A. ; Borchardt, Miriam ; Pereira, Giancarlo Medeiros ; Viegas, Cláudia V. |
Published in: |
Total quality management & business excellence. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1478-3371, ZDB-ID 2129076-3. - Vol. 31.2020, 14, p. 1621-1638
|
Subject: | car dealership | car sales | quality in service | total quality | TQM | Qualitätsmanagement | Quality management | Kfz-Gewerbe | Automotive services industry | Kraftfahrzeug | Motor vehicle | Dienstleistungsqualität | Service quality | Kfz-Industrie | Automotive industry | Kfz-Markt | Automotive market | Verkaufspersonal | Salespeople | Produktqualität | Product quality |
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