Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Year of publication: |
2020
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Authors: | Pfeiffer, Jella ; Pfeiffer, Thies ; Meißner, Martin ; Weiß, Elisa |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 675-691
|
Subject: | virtual reality | recommender system | mobile eye tracking | goal-directed search | exploratory search | electronic commerce | field experiments | laboratory experiments | decision support systems | Experiment | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Management-Informationssystem | Management information system | Personalisierung | Personalization | Electronic Commerce | E-commerce | Informationsverhalten | Information behaviour | Computerunterstützung | Computerized method |
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