Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Jella Pfeiffer, Thies Pfeiffer, Martin Meißner, Elisa Weiß
| Year of publication: |
2020
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|---|---|
| Authors: | Pfeiffer, Jella ; Pfeiffer, Thies ; Meißner, Martin ; Weiß, Elisa |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 675-691
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| Subject: | virtual reality | recommender system | mobile eye tracking | goal-directed search | exploratory search | electronic commerce | field experiments | laboratory experiments | decision support systems | Virtuelle Realität | Virtual reality | Experiment | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Management-Informationssystem | Management information system | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Informationsverhalten | Information behaviour | Feldforschung | Field research | Online-Recherche | Online search |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0907 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298119