Trade marketing strategies : the partnership between manufacturers, brands and retailers
Geoffrey Randall
| Year of publication: |
1994 ; 2. ed
|
|---|---|
| Authors: | Randall, Geoffrey |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenartikel | Brand | Marketing | Vertriebsorganisation | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 183 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | First published as Marketing to the retail trade |
| ISBN: | 0-7506-2012-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000415119