Trade show management : planning, implementing and controlling of trade shows, conventions and events
Manfred Kirchgeorg ... (Eds.)
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Other Persons: | Kirchgeorg, Manfred (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Veranstaltungswirtschaft | Event sector | Management | Messemarketing | Trade fair marketing | Messebeteiligung | Trade fair participation | Welt | World | Deutschland | Germany |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Published items: |
79 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVI, 1136 S graph. Darst 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. - Literaturangaben |
| ISBN: | 3-409-14333-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003000909