Trademark families : characteristics and market values
Joern H. Block; Christian Fisch; Philipp G. Sandner
| Year of publication: |
2014
|
|---|---|
| Authors: | Block, Jörn ; Fisch, Christian ; Sandner, Philipp |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 150-170
|
| Subject: | trademarks | trademark families | firm valuation | Tobin's q | brand management | Markenführung | Brand management | Unternehmensbewertung | Firm valuation | Markenrecht | Trademark law | Familienunternehmen | Family business | Markenartikel | Brand | Handelsmarke | Store brand | Tobins Q | Tobin's Q | Marktwert | Market value | Familie | Family |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252611