Trademarks and performance in UK firms
Year of publication: |
2013
|
---|---|
Authors: | Helmers, Christian ; Rogers, Mark |
Published in: |
Trademarks, brands, and competitiveness. - New York : Routledge, ISBN 0-415-63573-X. - 2013, p. 55-76
|
Subject: | Markenrecht | Trademark law | Unternehmenserfolg | Firm performance | Schumpeterismus | Schumpeterian approach | Großbritannien | United Kingdom |
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