Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis
| Year of publication: |
2003
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|---|---|
| Authors: | Mizik, Natalie ; Jacobson, Robert |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 67.2003, 1, p. 63-76
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