Transformation of Labour Content and its Productivity under Conditions of the Innovation Model of Economy

The article reveals the essence of a new stage of economic development - innovation model of economy, characterises the process of labour intellectualisation. It also reveals the essence and depicts the process of transformation of labour content under conditions of transition to the innovation model of economy. It provides a comparative analysis of physical and mental labour. It states that in order to obtain long-term competitive advantage under modern conditions increase of productivity of intellectual component of labour, namely - labour of professionals, acquire the priority significance. It reveals the essence of increase of productivity of professional labour through its comparison with productivity of physical labour and gives definition to the "productivity of professional labour" notion.