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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students

Urbanne Treutz Agnes

Year of publication:	2020
Authors:	Agnes, Urbanne Treutz
Published in:	SocioEconomic challenges : SEC. - Sumy : ARMG Publishing, ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 4.2020, 1 (2.4.), p. 28-35
Subject:	students \| Z-Generation \| consumer behavior \| territorial marketing \| regional branding \| regional development strategy \| Regionalentwicklung \| Regional development \| Studierende \| Students \| Ungarn \| Hungary \| Markenführung \| Brand management \| Standortmarketing \| Place marketing \| Systemtransformation \| Economic transition \| Globalisierung \| Globalization \| Konsumentenverhalten \| Consumer behaviour

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.21272/sec.4(1).28-35.2020 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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