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Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Urbanne Treutz Agnes
Year of publication: |
2020
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Authors: | Agnes, Urbanne Treutz |
Published in: |
SocioEconomic challenges : SEC. - Sumy : ARMG Publishing, ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 4.2020, 1 (2.4.), p. 28-35
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Subject: | students | Z-Generation | consumer behavior | territorial marketing | regional branding | regional development strategy | Regionalentwicklung | Regional development | Studierende | Students | Ungarn | Hungary | Markenführung | Brand management | Standortmarketing | Place marketing | Systemtransformation | Economic transition | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour |
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