Transformation of Z-generation in the context of globalization and place marketing : the case of Hungarian students
Urbanne Treutz Agnes
| Year of publication: |
2020
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| Authors: | Agnes, Urbanne Treutz |
| Published in: |
SocioEconomic challenges : SEC. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2520-6214, ZDB-ID 2910440-3. - Vol. 4.2020, 1 (2.4.), p. 28-35
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| Subject: | students | Z-Generation | consumer behavior | territorial marketing | regional branding | regional development strategy | Regionalentwicklung | Regional development | Ungarn | Hungary | Studierende | Students | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Regionalpolitik | Regional policy | Standortmarketing | Place marketing | Räumliche Verteilung | Spatial distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/sec.4(1).28-35.2020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295241