Transformative Marketing : Combining New Age Technologies and Human Insights

by V. Kumar, Philip Kotler

Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing with Metaverse -- Chapter 7: Transformative Marketing with Internet of Things (IoT) -- Chapter 8: Transformative Marketing with Robotics -- Chapter 9: Transformative Marketing using Drones -- Chapter 10: Transformative Marketing with Blockchain -- Chapter 11: Putting it all together.

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Year of publication:	2024
Authors:	Kumar, Vikas ; Kotler, Philip
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Palgrave Macmillan
Subject:	blockchain \| IoTs \| AI in marketing \| marketing intelligence \| machine learning \| robotics \| drones \| Internet of Things \| metaverse \| digital marketing \| Internet der Dinge \| Internet of things \| Künstliche Intelligenz \| Artificial intelligence \| Blockchain \| Marketing \| Online-Marketing \| Internet marketing \| Technischer Fortschritt \| Technological change \| Social Web \| Social web \| Roboter \| Robot

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Extent:	1 Online-Ressource (XXIX, 379 p. 39 illus., 38 illus. in color.)
Series:	Palgrave Executive Essentials
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-59637-7 ; 978-3-031-59636-0 ; 978-3-031-59638-4
Other identifiers:	10.1007/978-3-031-59637-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014558556