Transforming brand core values into perceived quality : a Volvo case study
Year of publication: |
2020
|
---|---|
Authors: | Stylidis, Kostas ; Hoffenson, Steven ; Rossi, Monica ; Wickman, Casper ; Söderman, Mikael ; Söderberg, Rikard |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8178, ZDB-ID 2170812-5. - Vol. 24.2020, 1, p. 43-67
|
Subject: | automotive design | product development | communication | perceived quality | core values | Kfz-Industrie | Automotive industry | Produktqualität | Product quality | Markenführung | Brand management | Produktentwicklung | New product development | Markenimage | Brand image | Qualitätsmanagement | Quality management | Produktgestaltung | Product design |
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