Transforming consumer decision making in e-commerce : a case for compensatory decision aids
Naveen Gudigantala; Jaeki Song; Donald R. Jones
| Year of publication: |
2010
|
|---|---|
| Authors: | Gudigantala, Naveen ; Song, Jaeki ; Jones, Donald R. |
| Published in: |
Transforming e-business practices and applications : emerging technologies and concepts. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-910-6. - 2010, p. 72-88
|
| Subject: | Electronic Commerce | E-commerce | Website | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface | Entscheidung | Decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003925118