Transforming HR in the digital era : Workforce analytics can move people specialists to the center of decision-making

Purpose – Shows how workforce analytics can help human resource (HR) management specialists to be more effective in the digital era. Design/methodology/approach – Draws on the author’s experience, plus a review of the literature. Findings – Reveals how analytics have transformed ways of managing a diversified workforce and helped to put HR at the center of organizational decision-making. Practical implications – Claims that the predictive power of analytics can help to make HR more effective. Social implications – Highlights how analytics can help to fit the right people to the right jobs, ensure they receive the right training and the right pay and stay loyal to the organization. Originality/value – Reveals that the power of analytics can be used to make virtually all HR functions more effective.