Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce
| Year of publication: |
2012
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|---|---|
| Authors: | Ng, Irene ; Parry, Glenn ; Smith, Laura ; Maull, Roger ; Briscoe, Gerard |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 23.2012, 3 (22.6.), p. 416-440
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