Translating virtual product scarcity in gaming to real-world brand value
Reo Fukuda, Takuya Nomura, Naoki Akamatsu
| Year of publication: |
2024
|
|---|---|
| Authors: | Fukuda, Reo ; Nomura, Takuya ; Akamatsu, Naoki |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 11, p. 2608-2624
|
| Subject: | avatar | brand evaluation | impression management | social presence | virtual gaming spaces | virtual product scarcity | Virtuelle Realität | Virtual reality | Markenführung | Brand management | Social Web | Social web | Markenimage | Brand image | Computerspiel | Video game | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015133872