Transparency in pricing and its effect on perceived price fairness
Year of publication: |
2013
|
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Authors: | Ferguson, Jodie L. ; Ellen, Pam Scholder |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 5/6, p. 404-412
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Subject: | Alignable costs | Price fairness | Transparency in pricing | Preis | Price | Gerechtigkeit | Justice | Preismanagement | Pricing strategy |
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