Transposition and Enforcement of the Directive on Unfair Commercial Practices (2005/29/EC) and the Directive concerning Misleading and Comparative Advertising (2006/114/EC)

This briefing paper provides a preliminary analysis of the transposition, implementation and enforcement of the Directive on unfair commercial practices (2005/29/EC) and the Directive concerning misleading and comparative advertising (2006/114/EC). The paper responds to a request by the Committee on the Internal Market and Consumer Protection of the European Parliament. The analysis is focused on the transposition process in Austria, France, Germany and the United Kingdom, but also provides examples from other Member States, in particular Belgium, Denmark, Czech Republic, Ireland, Italy, Malta, Portugal, Romania, Slovenia and Sweden.