Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Naveed Ahmad, Sarminah Samad and Heesup Han
| Year of publication: |
2023
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|---|---|
| Authors: | Ahmad, Naveed ; Sarminah Samad ; Han, Heesup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 40.2023, 7, p. 551-567
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| Subject: | competitive positioning in Tourism | CSR in Tourism | destination brand advocacy | ethical travel choices | hotel consumer behavior | Pakistan tourism growth | sustainable tourism practices | tourism communication channels | tourism consumer advocacy | Tourism Marketing strategies | Corporate Social Responsibility | Corporate social responsibility | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Zielgruppe | Target group | Hotellerie | Hotel industry | Markenführung | Brand management | Ökotourismus | Ecotourism | Stakeholder | Tourismuswirtschaft | Tourism industry | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2023.2276433 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014419174