Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook
Nurul Akhmal Mohd Zulkefli and Baharum Baharudin (Computer and Information Science, Universiti Teknologi PETRONAS, Perak, Malaysia)
| Year of publication: |
2015
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|---|---|
| Authors: | Nurul Akhmal Mohd Zulkefli ; Baharum Baharudin |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 20.2015, 3, p. 289-309
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| Subject: | travel recommendation | trust | hybrid neuro-fuzzy | potential trust | blog | Facebook | user experience | travel blog | user behaviour | data sparsity | Social Web | Social web | Vertrauen | Confidence | Web 2.0-Technologien | Web 2.0 technologies | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011518845