Traveler segmentation through social media for intercultural marketing purposes : the case of Halkidiki
Eleni Mavragani, Paraskevi Nikolaidou, Efi Theodoraki
| Year of publication: |
2019
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|---|---|
| Authors: | Mavragani, Eleni ; Nikolaidou, Paraskevi ; Theodoraki, Efi |
| Published in: |
Journal of Tourism, Heritage & Services Marketing : JTHSM. - Thessaloniki : [Verlag nicht ermittelbar], ISSN 2529-1947, ZDB-ID 2889493-5. - Vol. 5.2019, 1, p. 15-23
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| Subject: | customer segmentation | customer profiling | digital marketing | social media | intercultural marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5281/zenodo.2641010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157024