Traveller-generated contents for destination image formation : mainland China travellers to Taiwan as a case study
Yan Ru Li; Yao Chin Lin; Ping Heng Tsai; Yung Yueh Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Yan Ru ; Lin, Yao Chin ; Tsai, Ping Heng ; Wang, Yung Yueh |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 5/6, p. 518-533
|
| Subject: | Destination image | Web 2.0 | traveller-generated contents | content analysis | Taiwan | China | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Bibliometrie | Bibliometrics | Website |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011386746