Trends in consumer behavior research
written by: Robert A. Peterson
| Year of publication: |
1977
|
|---|---|
| Authors: | Peterson, Robert A. |
| Other Persons: | Peterson, Robert A. (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Verbraucher | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour |
| Extent: | V, 40 S. graph. Darst. 23 cm |
|---|---|
| Series: | Monograph series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 2414658-4. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 39 - 40 |
| ISBN: | 0-87757-083-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000572970