Trends in public relations and communication management research : A comparison between Germany and The Netherlands

Purpose – Without doubt, communication management is an expanding and diversifying discipline and the demand for a strategic functioning is rising. Accumulation of knowledge can be seen as a major prerequisite for the development of its practice. The purpose of this paper is to examine the state of the art of, and trends in, communication management research in Germany and The Netherlands. Design/methodology/approach – Following on from a Europe‐wide Delphi research project, this study focused on two countries – Germany and The Netherlands. The study was limited to PhD theses on communication management and compares the characteristics of the doctoral research of the two countries. Findings – The range of disciplines that study aspects of communication management is enormous and most dissertations start almost from scratch, assuming that there is no relevant research that the project can take as a starting point. This fragmentation of research hinders the development of communication management as a theoretically sound and empirically grounded academic discipline. Originality/value – By comparing the development and current trends in Germany and The Netherlands, the paper provides a context for transnational reflection of the relationship between research on communication management and the professional development of communication management as an occupational field.