Trial, repeat purchase and spillover effects of cobranded extensions
Vijay Ganesh Hariharan; Ram Bezawada and Debabrata Talukdar
| Year of publication: |
2012
|
|---|---|
| Authors: | Hariharan, Vijay Ganesh ; Bezawada, Ram ; Talukdar, Debabrata |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 2, p. 76-88
|
| Subject: | Spillover-Effekt | Spillover effect | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569994