Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality
Year of publication: |
2023
|
---|---|
Authors: | Ranfagni, Silvia ; Rosati, Massimo |
Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 213-235
|
Subject: | Netnography | brand association | brand identity | online reputation | tourism marketing | tourism branding | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Reputation | Social Web | Social web | Markenartikel | Brand | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Destinationsmanagement | Destination management |
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