Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality
Silvia Ranfagni and Massimo Rosati
| Year of publication: |
2023
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|---|---|
| Authors: | Ranfagni, Silvia ; Rosati, Massimo |
| Published in: |
Online reputation management in destination and hospitality : what we know, what we need to know. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-375-1. - 2023, p. 213-235
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| Subject: | Netnography | brand association | brand identity | online reputation | tourism marketing | tourism branding | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Reputation | Social Web | Social web | Markenartikel | Brand | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80382-375-120231012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014287208