Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Johann Füller; Rita Faullant; Kurt Matzler
| Year of publication: |
2010
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|---|---|
| Authors: | Füller, Johann ; Faullant, Rita ; Matzler, Kurt |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1376-1383
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| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807108