Tripartite role of communications in channel relationships : mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance
Sandip Trada, Vikas Goyal
| Year of publication: |
2020
|
|---|---|
| Authors: | Trada, Sandip ; Goyal, Vikas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 281-294
|
| Subject: | Instrumental communication | Social communication | Opportunism | Transaction cost economics | Distribution channel relationships | Exchange hazards | Transaktionskosten | Transaction costs | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Kommunikation | Communication | Interne Kommunikation | Internal communication | Beziehungsmarketing | Relationship marketing | Opportunismus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.11.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212168