Triple effect of social commerce attributes, support and relationship
V. Vinayagalakshmi, Thangaraja Arumugam
| Year of publication: |
2025
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|---|---|
| Authors: | Vinayagalakshmi, V. ; Arumugam, Thangaraja |
| Published in: |
International journal of technoentrepreneurship : IJTE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1746-5389, ZDB-ID 2447910-X. - Vol. 5.2025, 3, p. 249-275
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| Subject: | interactivity and recommendation | purchase decision | relationship quality | SHOP | shopping intention | social commerce | social shopping intention | social support | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTE.2025.146857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441621