Trust and product as moderators in online shopping behavior : evidence from India
Year of publication: |
2021
|
---|---|
Authors: | Davis, Felicita ; Gnanasekar, Manoj Britto Francis ; Parayitam, Satyanarayana |
Published in: |
South Asian journal of marketing. - [Bingley, United Kingdom] : Emerald Publishing Limited, ISSN 2738-2486, ZDB-ID 3116900-4. - Vol. 2.2021, 1, p. 28-50
|
Subject: | User behavior | Customer satisfaction | Trust | Product | Variety seeking | Convenience | Online shopping | Indien | India | Datenschutz | Data protection | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality | Produktdifferenzierung | Product differentiation |
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