Trust and the online conversation : the case of online reviews
W. Glynn Mangold; Emin Babakus; Katherine Taken Smith
| Year of publication: |
2013
|
|---|---|
| Authors: | Mangold, W. Glynn ; Babakus, Emin ; Smith, Katherine Taken |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 2, p. 143-160
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| Subject: | trust | social media | interpersonal influence | online reviews | ADTRUST | REVIEWTRUST | online communication | relationship management | customer relationship management | internet marketing | internet advertising | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Virales Marketing | Viral marketing | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010394710