Trust and the online conversation : the case of online reviews
Year of publication: |
2013
|
---|---|
Authors: | Mangold, W. Glynn ; Babakus, Emin ; Smith, Katherine Taken |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 2, p. 143-160
|
Subject: | trust | social media | interpersonal influence | online reviews | ADTRUST | REVIEWTRUST | online communication | relationship management | customer relationship management | internet marketing | internet advertising | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Online-Handel | Online retailing | Internet | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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