Trust-based segmentation : preliminary evidence from technology-enabled bank channels
Sergios Dimitriadis; Athanasios Kouremenos; Nikolaos Kyrezis
| Year of publication: |
2011
|
|---|---|
| Authors: | Dimitriadis, Sergios ; Kouremenos, Athanasios ; Kyrezis, Nikolaos |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 1, p. 5-31
|
| Subject: | Privatkundengeschäft | Personal banking | Electronic Banking | Electronic banking | Key-Account-Management | Key account management | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007232