Trust formation at the growth stage of a business-to-business relationship : a qualitative investigation
David Dowell; Troy Heffernan; Mark Morrison
| Year of publication: |
2013
|
|---|---|
| Authors: | Dowell, David ; Heffernan, Troy ; Morrison, Mark D. |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 16.2013, 4, p. 436-451
|
| Subject: | Trust | Goodwill | Competency | Benevolence | Expertise | Relationship marketing | Relationship performance | Beziehungsmarketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Soziale Beziehungen | Social relations | Unternehmensnetzwerk | Business network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127847