Trust in cross-cultural b2b financial service relationships : the role of shared values
Roudaina Houjeir, Ross Brennan
| Year of publication: |
June 2016
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| Authors: | Houjeir, Roudaina ; Brennan, Ross |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 2, p. 90-102
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| Subject: | trust | culture | shared values | relationship marketing | business-to-business | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Finanzdienstleistung | Financial services | Soziale Werte | Social values | Kundenwert | Customer value | Kulturelle Identität | Cultural identity | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/fsm.2016.4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537492