Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
by Carsten D. Schultz and Friederike Paetz
| Year of publication: |
2023
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|---|---|
| Authors: | Schultz, Carsten D. ; Paetz, Friederike |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 2, p. 4-21
|
| Subject: | Artificial intelligence | Digital voice assistants | Privacy | Trust | Voice commerce | Künstliche Intelligenz | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Datenschutz | Data protection | Electronic Commerce | E-commerce | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014306382