Trust in marketing's use of information from sales : the moderating role of power
Year of publication: |
2017
|
---|---|
Authors: | Keszey, Tamara ; Biemans, Wim |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 2, p. 258-273
|
Subject: | Cross-functional trust | Departmental power | Market information use | Perceived information quality | Sales-Marketing interface | SEM bootstrapping | Marketing | USA | United States | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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