Trusting the consumer avatar : an examination of trust and risk factors in electronic and virtual retailing
Year of publication: |
2008
|
---|---|
Authors: | Boulakis, Michael ; Papagiannnidis, Savvas ; Fox, Helen |
Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 40-55
|
Subject: | Verbraucher | Consumers | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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