Tscale: A new multidimensional scaling procedure based on tversky's contrast model
| Year of publication: |
1992
|
|---|---|
| Authors: | DeSarbo, Wayne ; Johnson, Michael ; Manrai, Ajay ; Manrai, Lalita ; Edwards, Elizabeth |
| Published in: |
Psychometrika. - Springer. - Vol. 57.1992, 1, p. 43-69
|
| Publisher: |
Springer |
| Subject: | multidimensional scaling | asymmetric proximity data | Tversky's contrast model | consumer psychology |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005381996