TURKISH TOURISM CONSUMER’S INFORMATION SEARCH BEHAVIOR: THE ROLE OF USER-GENERATED CONTENT IN TRAVEL PLANNING PROCESS
Year of publication: |
2017-01-27
|
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Authors: | Yilmaz, Burcu Selin |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | consumer behavior in tourism | consumer's decision-making in tourism | electronic word-of-mouth | travel planning | user-generated content |
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