Turner optimizes the allocation of audience deficiency units
José Antonio Carbajal, Wes Chaar
| Year of publication: |
November-December 2017
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| Authors: | Carbajal, José Antonio ; Chaar, Wes |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 47.2017, 6, p. 518-536
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| Subject: | media industry | TV advertising | make goods | multicriteria optimization | integer programming | Theorie | Theory | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Werbung | Advertising | Mathematische Optimierung | Mathematical programming | Ganzzahlige Optimierung | Integer programming | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/inte.2017.0913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011784201