Turning bias and walking patterns: consumers' orientation in a discount store
Year of publication: |
2009
|
---|---|
Authors: | Groeppel-Klein, Andrea ; Bartmann, Benedikt |
Published in: |
Marketing : journal of research and management. - Munich : Beck, ISSN 1860-4404, ZDB-ID 2186262-X. - Vol. 5.2009, 1, p. 43-56
|
Subject: | Kundenanalyse | Customer analysis | Discounter | Discounters |
-
Dulleck, Uwe, (2007)
-
Dulleck, Uwe, (2005)
-
Discounting - Erfolgsgeschichte oder Irrweg? : Analysen zur Entwicklung des Discounting
Diller, Hermann, (1998)
- More ...
-
Turning bias and walking patterns: consumers' orientation in a discount store
Groeppel-Klein, Andrea, (2009)
-
Gröppel-Klein, Andrea, (2005)
-
Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea, (2006)
- More ...